| Product URL | https://carrd.co/ |
| Description | Simple, free, fully responsive one-page sites for pretty much anything. |
| Positioning | Simple, free, fully responsive one-page sites / Build one-page sites for pretty much anything / Whether it's a personal profile, a landing page to capture emails, or something a bit more elaborate |
| Target customers | Individuals creating personal profile pages / Marketers building landing pages to capture emails / Anyone wanting a simple one-page site |
| Platforms | web |
| Pricing plans | Carrd Free (Basic): Free / Carrd Pro (Pro Lite): Yearly ($9/yr) / Carrd Pro (Pro Standard): Yearly ($19/yr) / Carrd Pro (Pro Plus): Yearly ($49/yr) |
| Core functions | One-page site builder / Responsive design / Templates and starting points / Free plan with up to three sites / Custom domains with SSL / Forms / Signup form integrations / Widgets and embeds / Site analytics / No Carrd branding / More than three sites |
| Product name | Description | Positioning | Platform | Pricing plans | Core functions |
|---|---|---|---|---|---|
| Tilda (Tilda Publishing) | Tilda is an intuitive, AI-powered website builder that allows anyone to create beautiful websites without code. It offers a block-based editor with 550+ pre-designed blocks, a professional Zero Block editor, e-commerce tools, blogging features, built-in CRM, and integrations, enabling users to build landing pages, online stores, blogs, online courses, and more. | No-code website builder for creating modern, responsive websites / AI-powered website creation with prompt-based generation and copywriting / Suitable for both beginners and professional designers (Zero Block, code export) / All-in-one platform for websites, online stores, blogs, courses, and CRM / Affordable plans for individuals and businesses, with a free tier | web | Free: Free / Personal: Yearly ($10/yr) / Personal: Monthly ($15/mo) / Business: Yearly ($20/yr) / Business: Monthly ($25/mo) | Block Library / Zero Block Editor / AI Website Builder / AI Text Generation / Ready-made Templates / Typography Focus / Animation / Video & Audio Embedding / Photo Galleries / Online Forms / Tilda CRM / E-commerce Store / Payment Integrations / Blog & News Feeds / SEO Tools / Custom Domain / Source Code Export / API and Export / Responsive Design / Collaboration Tools / Custom Fonts / Integrations / Website Management / Members Area / Online Courses / Email Campaign Builder / Quiz Builder / Tilda Docs / Adaptive Image Loading / Internal Site Search |
| Linktree | Linktree is a link-in-bio tool that lets users create a single customizable link to share everything they create, curate, and sell across social media and other online profiles. It provides customizable Linktree pages, QR codes, analytics, monetization tools, and mobile apps. | A link in bio built for you. / One link to help you share everything you create, curate and sell from your Instagram, TikTok, Twitter, YouTube and other social media profiles. / The only link in bio trusted by 70M+. / The fast, friendly and powerful link in bio tool. | web / ios / android | Free (Free): Free / Starter (Starter): Plan (9% sale) / Pro (Pro): Plan ($0) / Premium (Premium): Plan ($0) / Agency / Enterprise (Agency / Enterprise): Plan (price unconfirmed) | Link in bio profile / Unlimited basic links / Personalized Linktree / Theme, font, and layout customization / Remove Linktree branding / Auto Enhance / Profile image and bio / Custom background / Social icons / Header customization / Stickers / Sharing preview and metadata / QR code / Tr.ee short links / Basic analytics / Advanced analytics / Analytics data export / Audience engagement insights / Sell products / Sell digital products / Online courses / Brand offers / Linktree affiliate shop / Email sign-up collection / Contact form / Polls / Chatbot / Instagram profile and posts display / TikTok profile and videos display / YouTube video and channel display / Spotify links / Music and podcast links / Web3 and NFT links / Calendly link / Google Maps link / Google Reviews / Link scheduling / Collections / Featured layouts / Link personalization / Thumbnail icons / Link management / Link locks / Instagram auto-replies / Unlimited Instagram auto-replies / Mailing list integrations / Social Planner / AI post and caption ideas / Audience integrations / Stats and follower count / Multiple Linktrees / Mobile apps / Profile Lock / Enterprise team seats / Enterprise SSO / Enterprise dedicated support / Custom contracts / Community SMS links / WhatsApp number / Contact details link / FAQ link app / Instagram grid / Add links from iOS browser / Support banners / Image gallery / Survey or questionnaire / Book links |
| about.me | about.me is a personal homepage and AI-powered profile platform that lets you create a beautiful, simple page about yourself and add an interactive AI Twin to chat with visitors, capture leads, and book meetings. It offers free and paid plans with features such as email signatures, custom domains, portfolio, video, and analytics. | The next evolution of your profile: a personal homepage with an interactive AI-powered twin. / A simple, professional place to showcase who you are and what you do. / Built specifically for freelancers, entrepreneurs, and side hustlers to grow their audience and attract clients. / Professional but smarter: AI Twin helps build trust and authority and answers questions even when you're offline. / Authentic representation: your AI Twin speaks in your tone and reflects your personality. | web | Free (Free): Free / Standard (Monthly): Monthly ($6/mo) / Standard (Annual): Yearly ($5/month) / Pro (Monthly): Monthly ($9/mo) | Your about.me Page / Email Signature / AI Virtual Twin / Train Your AI Twin / Spotlight Button / Visit My Website Spotlight Button / Lead Capture Spotlight Button / Appointment Scheduling Spotlight Button / Contact Me Spotlight Button / Connect a Domain / Customize Search Results / Google Analytics / Testimonials / Portfolio / Video Embed / Remove about.me Branding / Customizable Spotlight Button / Customer Support |
| Strikingly | Website builder that lets anyone create, edit, and publish beautiful mobile-optimized websites in minutes without code or design skills. Includes e-commerce, blogging, analytics, forms, live chat, memberships, newsletters, custom domains, and managed cloud hosting. | Strikingly brings beautiful mobile websites to everyone. / Make a website in minutes and build your brand without code or design skills. / The easiest website editor possible: click anything to edit, and publish instantly. / Trusted by millions of entrepreneurs and creatives. | web / ios / macos | Free Plan (Free website): Free / Strikingly App (iOS app): Free / Limited (Yearly billing): Yearly ($8/yr) / Pro (Yearly billing): Yearly ($16/yr) / VIP (Yearly billing): Yearly ($49/yr) / Domains (Add-on): Yearly ($24.95/yr) / Custom Email (Add-on): Yearly ($25/yr) | Website builder / Templates / Mobile app / E-commerce / Simple Store / Simple Blog / Site analytics / Sign-up and contact forms / Social feed / Site memberships / Live chat / Newsletters / Multi-language & auto-translation / Custom domain / HTTPS/SSL / Custom email / Password protection / Embed custom code / Site search / Custom fonts / Pop-ups / Store product reviews / Restore historical version / Remove Strikingly branding / Managed cloud hosting / 24/7 support / AI Site Builder |
| Milkshake | Milkshake is a free mobile website builder for creators, influencers, and small businesses. It lets users build and publish beautiful, card-based websites from their phone in minutes and connect followers to everything they offer from a link in bio. | Free website builder that works entirely from your phone / Mobile-first website builder made of swipeable Cards, similar to Instagram Stories / A link-in-bio website maker for creators and small businesses, positioned as an alternative to Linktree and traditional website builders / Start free, grow as you go with affordable paid plans for professional features | ios / android / macos | Free: Free / Lite: Monthly ($2.99/mo) / Pro: Monthly ($6.99/mo) / Pro: Yearly ($5.00/month) / Pro+: Yearly ($8.33/month) / Milkshake selling fees: Plan (12% sale) / Milkshake selling fees: Plan (9% sale) / Milkshake selling fees: Plan (7% sale) | Card-based website building / Mobile app website creation / Free hosting / Unlimited links and Cards / Looks and templates / Rich content on Cards / Insights analytics / QR code sharing / Social icon links / Sell Card for digital products / Remove Milkshake branding / Contact form Card / Mailing list with Sheets and Mailchimp / Meta pixel integration / SEO tools / Social sharing image / Marketing campaign builder / Temporarily hide Cards / Custom domain connection / Google Analytics integration / Priority support / In-app image editing / Email and call links / Multilingual app / Desktop background customization |
| Webflow | The agentic web platform for creating, managing, and optimizing web experiences. Webflow is an AI-native platform for building brands, ranking in AI search, and driving revenue. | Make your website a growth engine / Make websites that drive results / The agentic web platform for modern businesses / AI-native platform for creating and optimizing web experiences | web | Starter Site Plan: Free / Basic Site Plan: Yearly ($15/yr) / Premium Site Plan: Yearly ($25/yr) / Team Platform Plan: Monthly ($2500/mo) / Enterprise Plan: Plan (price unconfirmed) / Ecommerce Standard Plan: Yearly ($29/yr) / Ecommerce Plus Plan: Yearly ($74/yr) / Ecommerce Advanced Plan: Yearly ($212/yr) / Optimize Add-on: Monthly ($299/mo) / Analyze Add-on: Monthly ($9/mo) / Localize Essential Add-on: Monthly ($9/mo) / Localize Advanced Add-on: Monthly ($29/mo) / Optimize Enterprise Add-on: Add-on (price unconfirmed) / Analyze Enterprise Add-on: Add-on (price unconfirmed) / Localize Enterprise Add-on: Add-on (price unconfirmed) | Visual web design / Composable CMS / Content editing / Page building / Collaboration / Interactions and animations / Managed hosting / Localization / Security and compliance / Shared Libraries / Webflow Analyze / Webflow Optimize / SEO tools / AEO (Answer Engine Optimization) / Webflow Apps / Figma to Webflow / Webflow Cloud app hosting / DevLink / MCP server / Webflow AI / AI site builder / Code components / Site search / Form builder / Password protection / Ecommerce / Custom code / Staging and publishing workflows / APIs and webhooks |
| Unbounce | Unbounce is a no-code, AI-powered landing page builder and conversion rate optimization platform for marketers and agencies to launch, A/B test, and optimize landing pages, popups, and sticky bars without a designer or developer. | The leading landing page platform built for marketers and agencies, leveraging AI-driven insights powered by billions of conversions. / Build, test, and optimize landing pages—all in one platform. / Award-winning landing page builder for marketers and agencies. / Launch faster. Convert more. | web | Starter (Monthly): Monthly ($29/mo) / Starter (Annual): Yearly ($22/yr) / Build (Monthly): Monthly ($99/mo) / Build (Annual): Yearly ($74/yr) / Experiment (Monthly): Monthly ($149/mo) / Experiment (Annual): Yearly ($112/yr) / Optimize (Monthly): Monthly ($249/mo) / Optimize (Annual): Yearly ($187/yr) / Concierge (Custom): Plan (price unconfirmed) / Agency (Custom): Plan (price unconfirmed) / Professional Services (Custom): Add-on (price unconfirmed) | Drag-and-drop landing page builder / Landing page templates / A/B testing / Smart Traffic AI optimization / AI copywriting (Smart Copy) / Dynamic text replacement / Custom code and scripts / Popups and sticky bars / Lead generation forms / Multi-step forms / Real-time analytics / Conversion insights and reporting / Integrations / Unlimited A/B test variants / Manual traffic allocation / Confidence intervals / Page, popup, and sticky bar scheduling / Advanced triggers / Industry benchmarking / Audience insights / Free hosting / Custom domain and WordPress publishing |
| Product name | E-commerce and product selling | Blog and news publishing | Advanced forms and lead capture | Site analytics and traffic insights | A/B testing and conversion optimization | AI-assisted content creation | Custom domain and branded URL | SEO and search visibility tools | Site search | Content access controls | Email campaigns and newsletters | Multilingual and localized content | Custom code and embed support | Remove platform branding | Visitor chat and conversational assistants | Media and video embedding |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Carrd | 🟡 | ❓ | 🟡 | ✅ | ❓ | ❓ | ✅ | ❓ | ❓ | ❓ | 🟡 | ❓ | ✅ | ✅ | ❓ | 🟡 |
| Tilda (Tilda Publishing) | ✅ | ✅ | ✅ | ❓ | ❓ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❓ | ❓ | ❓ | ❓ | ✅ |
| about.me | ❓ | ❓ | 🟡 | ✅ | ❓ | 🟡 | ✅ | ✅ | ❓ | ❓ | ❓ | ❓ | ❓ | ✅ | ✅ | ✅ |
| Linktree | ✅ | ❓ | 🟡 | ✅ | ❓ | 🟡 | ❓ | ❓ | ❓ | ✅ | 🟡 | ❓ | ❓ | ✅ | 🟡 | ✅ |
| Strikingly | ✅ | ✅ | 🟡 | ✅ | ❓ | ✅ | ✅ | ❓ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❓ |
| Milkshake | ✅ | 🟡 | 🟡 | ✅ | ❓ | ❓ | ✅ | ✅ | ❓ | ❓ | 🟡 | ❓ | ❓ | ✅ | ❓ | ✅ |
| Webflow | ✅ | ❓ | 🟡 | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❓ | ✅ | ✅ | ❓ | ❓ | ❓ |
| Unbounce | ❓ | ❓ | ✅ | ✅ | ✅ | ✅ | ✅ | ❓ | ❓ | ❓ | ❓ | ❓ | ✅ | ❓ | ❓ | ❓ |
| Product name | Free tier | Monthly subscription plan | Annual billing | Transaction-based fee | Custom/enterprise pricing | Free trial |
|---|---|---|---|---|---|---|
| Carrd | ✅ | ❓ | ✅ | ❓ | ❓ | ✅ |
| Tilda (Tilda Publishing) | ✅ | ✅ | ✅ | ❓ | ❓ | ❓ |
| about.me | ✅ | ✅ | ✅ | ❓ | ❓ | ❓ |
| Linktree | ✅ | ❓ | ❓ | ✅ | ✅ | ✅ |
| Strikingly | ✅ | ❓ | ✅ | ✅ | ❓ | ❓ |
| Milkshake | ✅ | ✅ | ✅ | ✅ | ❓ | ❓ |
| Webflow | ✅ | ❓ | ✅ | ✅ | ✅ | ❓ |
| Unbounce | ❓ | ✅ | ✅ | ❓ | ✅ | ❓ |
Carrd is described as building simple, free, fully responsive one-page sites. Strikingly's Pro plan includes up to 100 pages per site, Tilda supports multi-page websites with headers/footers, and Webflow's Basic plan includes 300 static pages.
Why it matters: This difference determines whether Carrd is evaluated as a single-page solution or whether the buyer needs multi-page site capabilities.
Carrd's positioning covers personal profiles, landing pages, and 'something a bit more elaborate'. Unbounce positions itself specifically as a landing page builder and conversion rate optimization platform, Webflow positions itself as an agentic web platform for modern businesses, and Linktree positions itself as a link-in-bio tool for sharing content from social profiles.
Why it matters: Carrd is presented as a general one-page site option, while Unbounce, Webflow, and Linktree describe more specialized platform roles that may better match particular buying needs.
Carrd's free plan allows up to three sites. Tilda's free plan includes one website, Webflow's Starter plan includes two static pages, and Milkshake's free plan includes free hosting and unlimited links and Cards.
Why it matters: The free-tier capacity is a practical factor in how many projects a user can try before paying.
Carrd's starting points are dozens of templates or a blank page. Tilda describes generating fully-fledged websites from short prompts with AI, and Webflow describes an AI site builder that turns a prompt into a production-ready site.
Why it matters: Evaluation depends on whether prompt-based AI creation is important, since Carrd's documented workflow begins from templates or a blank page.
Carrd is a web-based builder. Strikingly has an iOS app for creating, editing, publishing, and managing websites on the go, and Milkshake is designed for building and publishing card-based websites from a phone.
Why it matters: For buyers who want to create or manage their site from a mobile device, Carrd's web-only workflow differs from the mobile-creation experiences offered by Strikingly and Milkshake.
Carrd supports payment-enabled forms and third-party widgets from services such as Stripe, PayPal, Gumroad, and Typeform. Strikingly, Tilda, Linktree, Milkshake, and Webflow offer dedicated e-commerce features such as product catalogs, carts, and payment integrations.
Why it matters: If the evaluation includes selling products or managing orders, Carrd's documented commerce path is payment collection through forms and widgets, while the other builders describe store-level commerce features.
Carrd's forms include contact, signup, custom, and payment-enabled forms. Tilda's forms support multi-step, file upload, calculators, quizzes, polls, ratings, and branching logic; Unbounce provides lead generation forms and multi-step forms.
Why it matters: For lead-generation workflows that need multi-step or quiz logic, Carrd's described form types differ from the advanced form builders in Tilda and Unbounce.
Carrd's homepage describes it as 'Simple, free, fully responsive one-page sites for pretty much anything.' In reviewed materials, Strikingly's Limited plan allows up to 5 pages per site and Pro allows up to 100 pages; Tilda's website management supports multi-page websites with headers and footers; Webflow's Basic plan includes 300 static pages.
Why it matters: The page-count scope is a core part of Carrd's positioning and a clear point of differentiation from these competitors. It is worth validating whether Carrd's one-page constraint is understood and accepted by its target audience, rather than treating it as an assumed preference.
Carrd's documented features include payment-enabled forms and widgets/embeds from services such as Stripe, PayPal, Gumroad, and Typeform, but no dedicated product catalog or checkout flow. Strikingly, Tilda, Linktree, Milkshake, and Webflow document built-in e-commerce capabilities.
Why it matters: Carrd is positioned for 'pretty much anything,' including 'something a bit more elaborate.' The difference between selling through forms/embeds and selling through a dedicated store could influence how Carrd is evaluated, so testing whether the current selling path is considered sufficient is worth doing.
Carrd's documentation describes signup form integrations with ActiveCampaign, beehiiv, Brevo, Buttondown, EmailOctopus, and more. Strikingly documents composing and sending newsletters to selected recipients, and Tilda documents designing newsletters with a block-based email editor and sending them via Tilda or exporting to email services.
Why it matters: Carrd's positioning includes landing pages to capture emails. Because Strikingly and Tilda document campaign-sending workflows, the difference in documented email scope may affect how Carrd is compared for this use case, making it worth validating.